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By:Evert Gummesson
Published on 2002 by Routledge
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Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.
This Book was ranked at 33 by Google Books for keyword Marketing.
Book ID of Total Relationship Marketing's Books is x-iZOqS91eAC, Book which was written byEvert Gummessonhave ETAG "LUa3Et5i6SY"
Book which was published by Routledge since 2002 have ISBNs, ISBN 13 Code is 9780750654074 and ISBN 10 Code is 0750654074
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Book which have "350 Pages" is Printed at BOOK under CategoryBusiness and Economics
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