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The Psychology of Marketing pdf/epub/kindle/txt ebooks
By:Gerhard Raab
Published on 2010 by Gower Publishing, Ltd.



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Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: * Cognition theories * Personality, perception and memory * Motivation and emotion * Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theories of psychology and their relevance to marketing, revealed here, is applied in practice.

This Book was ranked at 13 by Google Books for keyword Marketing.

Book ID of The Psychology of Marketing's Books is _IZpBvBneAgC, Book which was written byGerhard Raabhave ETAG "7RKEaGah2DQ"

Book which was published by Gower Publishing, Ltd. since 2010 have ISBNs, ISBN 13 Code is 9780566089039 and ISBN 10 Code is 0566089033

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "393 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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