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Key Concepts in Marketing pdf/epub/kindle/txt ebooks
By:Jim Blythe
Published on 2009-02-16 by SAGE



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Electronic Inspection Copy available for instructors here `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read' - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

This Book was ranked at 15 by Google Books for keyword Marketing.

Book ID of Key Concepts in Marketing's Books is sqy8YFNo0V4C, Book which was written byJim Blythehave ETAG "mQ5xhJyC7/8"

Book which was published by SAGE since 2009-02-16 have ISBNs, ISBN 13 Code is 9781446200049 and ISBN 10 Code is 1446200043

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "232 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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