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By:Alan R. Andreasen
Published on 2001-02-05 by Georgetown University Press



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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

This Book was ranked at 37 by Google Books for keyword Marketing.

Book ID of Ethics in Social Marketing's Books is WeFKuorUjx4C, Book which was written byAlan R. Andreasenhave ETAG "InVIrFBtUto"

Book which was published by Georgetown University Press since 2001-02-05 have ISBNs, ISBN 13 Code is 9781589013162 and ISBN 10 Code is 1589013166

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